Heading into 2019, SMEs and start ups are having to booster their skills in order to compete.
Marketing campaigns are predicted to become even more fierce as over crowded marketplaces are evolving.
As we embark on this new year it is recommended that every small business should take deliberate decisions within their marketing strategies. However, the emerging challenges are providing difficulties that business owners are pondering where to go next.
In the contemporary environment SMEs and start ups have greater marketing options than ever - what is the best for your marketing campaigns?
The industry has understood the need for tools and apps that aid SMEs and start ups. The tools that are available today have drastically skyrocketed.
These tools range from marketing automation to social media management to customer relationship management and analysis.
Thus, an increase in the quantity of information and capabilities is so powerful.
Nevertheless, with this increased power that you can wield comes increased complexity. It is difficult to truly understand which methods are the most trustworthy to deliver results which are so desired.
The rapid and evolving changes in technology can be a challenge for SMEs and start ups to gather an thorough knowledge in contemporary marketing trends and fads.
Which is why this blog will outline some survival strategies for your business and marketing campaigns throughout 2019.
The marketing industry is evolving. Part-time marketers are not
Search engine marketing, social media management, social media marketing, website design and the strategies that integrate all these together have advanced to new heights. To the heights that part-time marketers and small businesses struggle to keep taps on.
In 2019, it is going to be increasingly difficult for businesses to compete without a special group of skills.
There is no doubt that part-time marketers and small businesses are gifted within traditional marketing techniques. However, this year new skills are going to be needed.
Who knows what BREXIT is going to provide SMEs and start ups that ply their trade in the United Kingdom.
The 5 survival strategies that all SMEs and start ups needs in 2019
As a business owner, you may be thinking of a revamp of your marketing techniques for 2019.
Well here is a list of 5 survival strategies that will transform your business during this challenging yet exciting year.
1. Getting your website in check
Your marketing campaigns should be focusing on your digital shop (your website). In many occasions, it will become the first experience that a customer associates your brand with.
You should be asking yourself...
- Does my website represent my brand and its products/services effectively?
- How is the customer experience portrayed? – does it flow through to sale?
- Is the structure of my website robust?
- Is it optimised for search engines?
- Is my website responsive on mobiles and tablets?
- Does the content answer typical customer questions?
Marcus' Marketing Mouth Top Tip: If you are undertaking your own marketing campaigns or outsourcing them to an external marketer. Then it is imperative that the person responsible has a working understanding of HTML, PHP and WordPress. These are crucial to gain a competitive advantage in the contemporary marketplace.
To read more about getting your website in check or how to boost your SEO prospects without paying for the lies then click here to read my thorough blog on how to do this.
2. Boost your content marketing skills
How is your writing skills?
Well content marketing and copywriting is imperative for marketing campaigns in 2019.
Writing for an online audience requires an alternative skillset for any other type of writing. Your digital writing needs to ensure that...
- It has the ability to attract, engage and convert customers
- It is optimised for search engines
To this this requires numerous of techniques, such as...
Recognising pain points
To be truly successful with content marketing, you need to ensure that you are identifying the issues/needs of your prospective customers.
By doing this, you can garner an understanding of how to properly address them with your content marketing campaigns.
You can research these pain points by conducting surveys, which can provide valuable insights about your customers.
Utilise the appropriate channels
A fundamental marketing skill is to gain an understanding of your target market. However, it is more than just knowing who your ideal customer is, but also where they spend their time online. By knowing this, your content can draw a sense of relevance towards your target audience.
Whilst you may decide to have a presence on a vast majority of social networking sites. I tell clients that it is crucial to focus on the main channels where your target audience is most active.
When you are confident that you have found the social media platform where your customers are most active. You can then publish your content on them platform(s) to enhance your reach and engage more effectively.
3. Enhance your data analysis abilities
In today's society, it is said that there is a lack of marketers and business owners that have perfected the skill of data analysis. In fact, only 3% of marketers are competent on data analysis.
In digital marketing campaigns, you want to be able to analyse different aspects. Such as, every visitor, view, click and share.
There is a vast quantity of tools that are widely available for business owners to analyse data. However, it can be overwhelming and time consuming for some business owners.
As a result, this important variable within marketing campaigns has the tendency to be neglected.
Therefore, I recommend that you make your New Years resolution to endeavour to apply more resources to data analysis of your brand. Whether this is doing it yourself or outsourcing, either way is going to help inform your decisions within your marketing campaigns.
4. Become the social media 'Oracle'
Social media is in its 'Golden Years'. Social media is starting to show its wrinkles and crows feet.
I am taking a wild punt here, but I am forecasting that you are active on social media personally, if not professionally. Social media is a major part of each of our personal lives. Many of us die by the sword when it comes to social media.
In 2019, marketers and business owners should wield a sense of 'social finesse'. Having social finesse ensures that your can retell stories well.
If you do look to outsource your marketing campaigns to an external independent marketer. Ensure that they are actively practising content marketing. This can be evident if they have a blog that they are consistently updating or write online in any other form.
When you are looking to outsource your social media marketing campaigns and looking for the ideal marketer. Have them answer these 10 questions. If they cannot answer all 10 effectively and to your satisfaction, you need to look elsewhere.
5. Make sure you are using marketing automation tools
Marketing automation is such an amazing marvel.
Marketing automation is software platforms and technologies which are designed for SMEs. They are designed to aid businesses to operate more effectively and remove the burden of repetitive tasks.
This particular industry grows each year. However, as it expected to continue growing in 2019, this will come with greater difficulties for business owners and marketers that have no prior knowledge of these capabilities.
Marketing automation tools can be utilised for the following...
A central marketing database. A place for all your marketing data, including detailed prospect and customer interactions and behaviours, so you can segment and target the right message to each customer. Think of this as “system of record” for all your marketing information.
An engagement marketing engine. An environment for the creation, management and automation of marketing processes and conversations across online and offline channels. Think of this as the "orchestra conductor" for your customer interactions.
An analytics engine. A way to test, measure, and optimise marketing ROI and impact on revenue. Think of this as the place you go to understand what worked, what didn’t, and where you can improve.
Are your marketing campaigns cruising at the speed of digital?
These survival strategies for your marketing campaigns in 2019 will definitely give you an competitive advantage this year.
BREXIT has many business owners sceptic about business operations in 2019. It is okay to be worried you are not alone. However, this means there is no greater time for marketing than now!
As always, I’m here to help you and your brand to boom. I’ll navigate and sail all of the rough marketing waters for you and give you a solid growth plan. Contact me below and I shall be in touch as soon as I can.
To your continual success....