Your website will not get a second opportunity to make a lasting impression. Everything revolves around speed!
Before we embark on finding out how site & page speed influences your SEO successes. I want you to just imagine this following scenario.
You have either invested a lot of capital or spent a lot of time making your website as beautiful as you could ever hope for. Your website encompasses a winning structure and includes enhanced targeting with relevant content.
However, before your website users even get to experience your beautiful new website and all the great content marketing that you have curated. There is one user experience (UX) factor that is so crucial that could frustrate your viewer.
Of course, it is the site & page speed of your website.
If your website fails to load pretty much instantly then you are risking an increase to your bounce rate.
By enhancing your bounce rate, you are reinforcing the point to the major search engines that your website is lacking in UX.
As SEO is becoming increasingly more competitive the further we delve into the 21st century. Search Engines reward sites that are offering the ultimate UX.
Even on mobile devices, site & page speed is more of an issue. Google conducted research into the average loading speed of websites on mobile devices.
It was found that the mean quantity was in fact 15 seconds. Whereas, viewers have developed the perception that websites should load in less than 3 seconds or else they'll considering 'bouncing'.
Every second counts in digital marketing. Simply because your conversions will inevitably drop sharply with every second that you make your potential customers wait.
With this being said, what are the salient reasons to enhance the loading speed of your website?
- Site speed is a ranking factor (Google has admitted this)
- Faster websites make search engine's jobs easier when crawling
- It is proven that fast loading sites correlate with higher conversion rates
- It reduces your bounce rate
- It ultimately enhances the UX
What is Page Speed?
Within SEO, page speed is mostly confused with the similar "site speed".
Site speed differs from page speed.
The terminology 'page speed' can have two meanings:
- Page load time (Total time it takes to displat all content on a specific page)
- Time to first byte (TTFB - total time your browser takes to read the first byte of information from the web server)
Google has developed a tool for you to easily check your page speed, Google's PageSpeed Insights.
The PageSpeed Insights Speed Score garners its data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).
SEO Best Practices
Google has previously announced that site & page speed is a major ranking factor that is utilised by their algorithms.
As all SEO experts know, Google keep quiet about ranking factors and algorithm updates. However, research has been conducted by SEO experts and as such it would appear that Google tends to focus on the TTFB metric.
As mentioned previously, slower websites affect the effectiveness of how search engines crawl websites.
How can I improve the page speed of my website?
If you are utilising a WordPress website then this can be an easy task.
There is many file compression plugins available for you to take full advantage of.
My personal recommendation for WordPress websites, would be to install the Enable Gzip Compression plugin.
This plugin is easy to navigate and will compress your files with no effort needed from you.
The coding behind your website can be formatted in such a way that slows down your website.
The optimisation of your code is just simply condensing your code through including removing spaces, commas and other non-beneficial characters.
When you have completed this small task, you'd subsequently notice a huge difference in your website's page speed.
A personal favourite plugin of mine is Fast Velocity Minify.
It is a quick yet efficient plugin to manage the minifying for you.
Recommended further reading on SEO...
What are rich snippets? Are you missing out on organic traffic?
Is SEO marketing still effective for SMEs in 2019?
How to boost your SEO prospects without paying for the lies!!!
Local SEO Vs. National SEO: What is best for your brand?
Reduce your website's redirects
Website redirects possess many benefits.
However, too many can easily become an annoyance to your visitors.
When your visitor is redirected, they will experience some additional waiting time while the HTTP request-response cycle to take place.
You may like inserting many pretty images into your content.
If this is you then I cannot stress enough that you need to be using them scarcely. Or you are uploading them in an acceptable file format that are additionally compressed.
PNGs are 100% better for graphics that consists of fewer than 16 colors whereas JPEGs are consider to be better for photographs.
If you have a WordPress website, I would recommend installing an image compressing plugin that will compress all existing images. Also one that shall automatically compress new images once you upload to WordPress.
I would personally recommend the reSmush.it Image Optimizer plugin.
eSmush.it Image Optimizer is ultimately a free plugin that is based on reSmush.it API. reSmush.it provides image size reductions throughout your website
The plugin accepts JPG, PNG and GIF files up to 5MB.
Want to discuss how to improve your website page speed even further?
As an Internet Marketing Consultant I appreciate the need for enhanced page and site speed. Both from a search engine and a customer point of view.
If you wish to discuss how to make your website more quicker that will appease search engines and your visitors, then please select the button below to get in contact with me.
I look forward to hearing from you!
To your continual succes,