Rich snippets can be of great use to marketers and their customers.
With rich snippets, you can generate a whole new stream of organic traffic.
This SEO technique is not mandatory to rank well on Search Engine Results Pages (SERPs).
Nonetheless, they can generate additional traffic and I shall discuss how further into this blog. So please bear with and we will get to the juicy part.
So how is rich snippets (Schema) going to aid my organic traffic?
In essence, the major benefit stems from the fact that it is most noticeable by all parties involved with interacting with the schema code.
- Utilising rich snippets (schema) you give search engines greater abilities to return more relevant results
- The user can get a quick flavour of what your content is all about
- Essentially you can increase CTRs (Click-Through Rates) and reduce BRs (Bounce Rates). Due to the fact that you are providing relevant content that will appear on within search queries.
What are rich snippets?
If you do not know what rich snippets are yet... I am confident to make the notion that you have used them many times?
If I am right, how about sharing this blog at the end?
Okay so here is what they are...
Rich snippets are an amazing digital marketing technique where you can enhance your SERPs listing.
Rich snippet or rich results enables you to present searchers with additional data.
However, you do have to implement some coding into the back end of your website to be able to make this happen.
Within digital marketing and search engine optimisation (SEO), rich snippets are used as terminology to elucidate structured data markup.
In the most fundamental terms, structured data markup is some coding that we can input to the backend of the website.
By doing this, you are giving the search engine more detailed content on each webpage.
When your rank normally in SERPs, the ranked webpage shows 3 elements on the listing, these are:
- Title tag
- Meta description
Despite this, search engines are becoming even more sophisticated. Thus meaning, they possess the ability to display more engaging content on SERPs.
An example of some rich snippet can be viewed below.
Rich Snippets, or structured data markup, can be utilised for the following content types:
- Reviews – both individual and aggregate reviews are supported, with different properties used for each.
- People – you may have noticed Google and Bing now showing richer information from LinkedIn when you search for certain (well-known) people. Similar results are possible for any website that includes profiles of staff, team members and other people relevant to the organization. Supported properties include name, title, role, professional affiliations and contact details.
- Products – one of the single most important uses of structured data markup is with products and special offers of merchants, particular online stores. Properties available include name, image, brand, description, identifiers (ISBN, SKU, etc.) and even reviews, all extendable with price, currency, seller and condition and quantity. Online marketplaces who offer the same product from multiple merchants can use low Price and high Price to show the price range for a single item.
- Businesses & Organizations – properties available include business name, address (physical and URL), telephone number, geolocation (latitude and longitude) and logo.
- Recipes – structured data markup for recipes offer a multitude of properties, allowing operators of websites related to cooking and recipe collections to include everything from the type of dish, reviews, and preparation and cooking time, through to nutritional information such as serving size, calories, fat content and more.
- Events – the usage of structured data markup with events is intended only for future occurring events, not past events. It is worth noting here that the property summary is not intended for a summary of the event, but for the event’s official name. Other properties include start and end date, duration, ticket details and geolocation.
- Music – Bing makes no mention of any support for music, but Google does make provision for structured data markup relating to songs and music albums. This can include links to previews of songs, and direct links to buying individual tracks or full albums.
- Video Content – this applies to embedded video content on your website and can be used to indicate duration, license, production company and/or the creator of the video, and even if the content if family friendly.
So what does Schema look like?
Schema is a piece of code that you will have to insert into your website.
Put off by this idea? Don't be!
There is ways around this. I shall discuss how to insert schema onto your wordpress website in the following section.
"headline": "What are rich snippets? Are you missing out on organic traffic?",
"description": "Are you unsure of what rich snippets are? Well do not miss out on enhance organic traffic and discover how you can boost your prospects.",
"name": "Marcus Langmaid"
This is what a typical article schema looks like!
How to add schema and rich snippets into my wordpress website?
In brief, a simple plugin installation is all that is needed.
This plugin is called "All in One Schema Rich Snippets".
Once you have installed the plugin then go over to the new Rich Snippets tab to configure the plugin.
Within the Configuration tab, you can alter the different labels that display in your snippets boxes (this will make more sense in a moment).
However, you don’t need to change anything here unless you want to: