5 reasons why video content marketing will build your brand

Video content marketing is on the rise – are you utilising it to elevate your brand?Videos and marketing go together like Ant and Dec. Thus, video content marketing is imperative for successful brands! From the breakthrough of traditional TV ads back in the sixties. To contemporary video platforms including: Snapchat, Facebook Live, Instagram TV, Vimeo and YouTube.  It […]

Consumer Behaviour

Discover why your brand needs to study consumer behaviour!

Consumer behaviour is a fascinating subject that all marketers need to understand in order to sell their products/services efficiently. This topic incorporates many other subsets such as psychology, neuroscience and economics. Why? Simply because consumer behaviour is universal, it impacts many aspects and the external environment provides many factors that generate motivators for our subsequent behaviours.  Understanding consumer behaviour […]